Question 1

O que a Filament faz?

Accepted Answer

A Filament torna a publicidade no YouTube mais segura e eficiente, substituindo impressões de baixa qualidade por inventário contextual e validado por humanos.

Question 2

Como a Filament garante brand safety?

Accepted Answer

Cada canal do YouTube passa por revisão e classificação manual de especialistas. Oferecemos uma garantia de brand safety com verificação humana de todas as veiculações, não apenas sinalização por IA.

Question 3

Que tipo de resultado posso esperar?

Accepted Answer

As campanhas costumam performar de 3 a 5 vezes melhor em eficiência de mídia. Removemos de 20% a 60% do gasto desperdiçado e melhoramos métricas em todo o funil.

Question 4

Como a segmentação contextual difere da segmentação por audiência?

Accepted Answer

A segmentação contextual posiciona seus anúncios ao lado de conteúdo relevante com o qual sua audiência já está interagindo, sem necessidade de dados pessoais. Ela melhora atenção, brand safety e performance.

Question 5

Como funciona a precificação?

Accepted Answer

A Filament oferece opções self-service e gerenciadas com CPM transparente. Há preços fixos e dinâmicos, com suporte opcional de planejamento.

Question 6

Preciso conectar minha conta do Google Ads?

Accepted Answer

Sim. A conexão via API facilita a ativação, garante atualizações diárias consistentes das blocklists e amplia o relatório de placements.

Question 7

E se eu tiver um orçamento pequeno?

Accepted Answer

Para orçamentos abaixo de US$ 3 mil por mês, recomendamos usar segmentação por audiência com uma Safe List ou focar apenas em tópicos altamente relevantes. Comece alocando de 15% a 25% do orçamento de YouTube para placements contextuais.

Question 8

O que é a Raditube?

Accepted Answer

A Raditube é o braço sem fins lucrativos da Filament que identifica e classifica conteúdo nocivo, como discurso de ódio, no YouTube, colaborando com pesquisadores para melhorar a categorização de conteúdo em escala.

Question 9

My campaigns are performing fine. Do I really need this?

Accepted Answer

Most advertisers don't realize how much budget is going to low-value placements until they see the data. Even well-performing campaigns typically have 20-50% of spend going to channels that add no value. Removing that waste doesn't reduce performance. It sharpens it.

Question 10

Doesn't YouTube handle placement quality automatically?

Accepted Answer

YouTube optimizes for scale and delivery, not placement quality. Brand safety categories are broad and miss the nuance. Things like AI-generated content, background music channels, and off-market foreign content slip through easily.

Question 11

How is this different from uploading an exclusion list once?

Accepted Answer

A static list is a snapshot. YouTube's content ecosystem changes daily. New channels enter the auction, existing channels change content, and your campaign's placement mix shifts constantly. A one-time upload becomes outdated within days.

Question 12

Will removing placements hurt my reach or delivery?

Accepted Answer

No. YouTube has millions of channels in its auction. Removing low-value placements redirects your budget toward higher-quality inventory, which typically improves both performance metrics and delivery efficiency.

Question 13

Does this touch anything in my campaigns other than exclusions?

Accepted Answer

No. We only manage placement exclusions. We don't modify targeting, bids, budgets, creatives, or any other campaign settings. Your campaigns stay exactly as you set them up.

Question 14

How do you decide what to exclude?

Accepted Answer

Every channel is evaluated against our human-verified database covering 98% of YouTube views. We assess brand safety, content type, language, audience relevance, and contextual fit. Only channels that clearly fall outside your campaign's goals are excluded.

Question 15

Can I customize what gets excluded for my brand?

Accepted Answer

Yes. While our default exclusion criteria covers the five main waste categories, you can adjust thresholds and add custom rules based on your brand's specific requirements and risk tolerance.

Question 16

Does this work for awareness campaigns, not just conversions?

Accepted Answer

Absolutely. Awareness campaigns benefit even more from clean placements because every impression matters. Removing low-quality channels means your brand is seen in better contexts, improving both recall and sentiment.

Question 17

How quickly will I see a difference?

Accepted Answer

Exclusions start applying within the first 24 hours. Most advertisers see measurable improvements in placement quality within the first week, and clearer performance data within 2-3 weeks.

Frequently Asked Questions

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About the Daily Exclusion List

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